Keywords and Description understanding

This time I discuss some basic page title, meta description and understanding of rules and meta keywords.

Part title from an HTML document includes, among others, keyword tag title, description and meta. proper use of the keyword here is very important for ranking websites on search engines. This section will provide some basic guidelines common / good practice to follow when building the head of your eCommerce website. Page Title Tag:
The title tag is the title of a website that appears at the top of the browser, and also a hyperlink that appears in search engine results page (SERP) in the above description and website address. Title tags are very important, not only for search engine rankings, but also inform the human user about the content they can expect to see on the website once clicked. Here are some general rules of practical to build them :
The title of each page must be unique. This is because the contents of each page is different, so it would be very useful and more informative for users and search engines if the title to the page specifically tailored to the content. The title of each page must accurately describe the content of the page. Part of the reason why they should also be unique. The title should contain roughly nine words or 60-70 characters. If you optimize for Google, they are always on the low end of the spectrum so that 60 characters for the title should be maximum. The first letter of each word in the title should be capitalized. Just as in the title of a book or magazine. The title of the homepage should include your main keyword. Next they should descriptive of the entire web site is not just the content of the homepage itself.

The title of each page, subpage category or subcategory only have to explain that particular page. Do not use stopwords in the title. Stopwords words like "and," "or," "to," "on" and "by" that Google's disregard for the query. So the query "cat in the hat" is no different to Google's search algorithms rather than demand a cat. Hats "Watch" List for a complete list of stopwords Google stopwords is used (or rather not used) by Google. Instead, replace stop words with symbols or separation, for example, use "&" for "and." The order of keywords in the title should come from the least important. Keywords The most important are those who most wanted or most relevant to the site. The key word in the title should be separated by a comma. More specifically, they must be separated by "," with a space after the comma. The title must include the name of the company. This is of course assuming that the name of the company is "brandable" or if the branding is the name meant. Consider adding a short call to action at the end of the title, if suitable. "Free shipping!" "Sign up for free!"

Meta Description Tag:
A meta description is a short summary of the site which appears under the title hyperlink in the SERP summary is only describe the website as a whole, a particular page or section. Like the title tag, meta description does not appear in the contents of the site itself. The purpose of the meta description is to inform users that this company, what company is not followed by a call to action such as "free shipping" or "sign up for free" if it has not already been used in the page title. A good guideline to follow when developing the meta description is:
Meta descriptions should be 25 words or 150-200 characters. As with the title, Google displays the lower end of the spectrum, so as to optimize for them to stick to around 150 characters. Stop words are allowed in the description. Descriptions written in sentence format. Capitalizes the first letter of the sentence and all proper nouns. Start the description with the company name followed by a verb (offer, provide, sell) and then a list of keywords that are most important and relevant in order of importance, with a limit of four to five keyword phrases. Keywords must be separated by a comma. The same rule applies as the title. Try to mix up the keywords. Use different words that makes a lot of different combinations of phrases. Conclude with a call to action. Call for action gives users a reason to click.

Meta Keyword Tag:
Meta keywords is a list of keywords related to a specific page. The extent to which meta keywords affect rankings on Google is a controversial issue. However, inclusions with precise construction can still be useful. Here are some general guidelines:

List of keyword phrases in order of relevance and importance. Separate each keyword phrase with commas and spaces (such as a list of keywords in title and description). Do not include the words stop. Stick to the limit of 45 words in total. Start the first sentence with a capital letter and make everyone else lowercased, even proper nouns, and end with a period. OK to terminate the list with the company or domain name. Consider mispellings add keywords or a different spelling of common words. For example, "optimization, optimization."

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